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Why 70 Miles Packaging Does Not Provide Free Samples?

As consumers, we all love free samples. Who doesn’t love getting something for nothing, right? But if you’ve ever wondered why some companies don’t offer free samples, you’re not alone. In fact, many companies have good reasons for not giving away their products for free. In this article, we will delve into why our company doesn’t provide free samples, and the strategy behind it.

Table of Contents

  1. Introduction
  2. The Cost of Free Samples
  3. Low Conversion Rates
  4. Quality Control
  5. Targeting the Right Audience
  6. Alternatives to Free Samples
  7. Conclusion
  8. FAQs

1. Introduction

Free samples have become a popular marketing strategy for many companies, especially those in the food and beauty industries. However, our company has decided not to offer free samples to potential customers. While this decision may seem counterintuitive, there are several good reasons behind it. In this article, we will explore why our company doesn’t provide free samples and the strategy behind it.

2. The Cost of Free Samples

One of the main reasons why our company does not provide free samples is cost. Especially for samples with custom sizes and logos, such samples need to invest in materials, labor, and mold costs to complete. Its production and delivery are huge expenses for the company, and often customers do not cherish free things. Even if our samples have no problems with the quality and the customers have not cooperated with us, this sample will not generate income. If things go on like this, the company will be unable to make ends meet. These costs can quickly eat into the company’s bottom line.

3. Low Conversion Rates

Another reason our company doesn’t provide free samples is that they often have low conversion rates. While free samples can generate interest in a product, they don’t necessarily lead to sales. Many people simply take the free sample and never purchase the product. This can be especially true if the person receiving the sample isn’t the target market for the product.

4. Quality Control

As we all know, you get what you pay for. If a company is offering a product for free, they may want to cut corners to keep costs low. This can lead to lower product quality, which can damage the company’s reputation. By not providing free samples, our company can ensure that every product offered to customers meets our high-quality standards.

5. Targeting the Right Audience

Free samples can also attract the wrong audience. For example, if a food company provides free samples at a busy train station, they may attract people who are hungry but not necessarily interested in their product. By not providing free samples, our company can target our marketing efforts towards the right audience and ensure that our message is reaching those who are most likely to purchase our products.

6. Alternatives to Free Samples

While our company does not offer free samples, we do provide potential customers with other opportunities to try our products. One option is to offer a money-back guarantee. For example, customers need to pay for the purchase of sample products. If they purchase in large quantities from us in the future, the sample fee will be refunded to the customer, and it will be deducted as a discount from the bulk payment. In this way, customers also get samples for free, which can also help us screen potential customers. At the same time, for our old customers who have established cooperation, we generally provide 1 ~ 2 opportunities for free sample proofing. And for each large shipment, pre-production samples can be provided free of charge.

7. Conclusion

In conclusion, while free samples may seem like an attractive marketing strategy, they can come with significant costs and risks. Our company has made the decision not to provide free samples,

instead, we focus on providing high-quality products, targeted marketing, and alternative options for potential customers to try our products. By doing so, we can ensure that our products are reaching the right audience and that our brand’s value is preserved.

Of course, if you have concerns about our company, you hope to consider cooperation after checking whether the samples are qualified. We also provide some free samples, these samples are in stock with other customers’ brand logos, you only need to pay the shipping cost of the samples. Once the sample is confirmed and the order is placed, this shipping fee will also be refunded to you.

8. FAQs

Q1. Are there any risks to offering free samples?

Yes, there are several risks associated with offering free samples, including the cost of production and distribution, low conversion rates, and the potential to attract the wrong audience. Additionally, offering free samples can diminish the perceived value of the product and harm a company’s reputation if the quality of the product is not up to par.

Q2. How does our company ensure that our products are reaching the right audience without offering free samples?

Our company uses targeted marketing strategies to ensure that our products are reaching the right audience. By identifying our target market and tailoring our marketing efforts to their specific needs and preferences, we can ensure that our message is resonating with those who are most likely to purchase our products.

Conclusion

While free samples can be an effective marketing tool for some companies, they can also come with significant costs and risks. Our company has made the decision not to provide free samples, instead focusing on providing high-quality products, targeted marketing, and alternative options for potential customers to try our products. By doing so, we can ensure that our brand’s value is preserved and that our products are reaching the right audience.

Of course, if you have concerns about our company, you hope to consider cooperation after checking whether the samples are qualified. We also provide some free samples, these samples are in stock with other customers’ brand logos, you only need to pay the shipping cost of the samples. Once the sample is confirmed and the order is placed, this shipping fee will also be refunded to you.

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